Your Path to Small Business Excellence
Master every aspect of running a successful business with structured learning paths, AI-powered coaching, and practical action tasks. Built for South African entrepreneurs.
Complete Business Training
What is BDM Academy?
Unlike traditional software training that focuses on buttons and features, BDM Academy teaches business journeys. You won't just learn how to use a CRM - you'll learn how to build a sales system that consistently converts leads into customers.
Structured Learning Paths
18 tracks organized into 6 phases of business mastery. From startup to scale-up, follow a clear progression that builds your skills systematically.
- • Foundation → Acquisition → Conversion
- • Delivery → Retention → Scale
- • Clear prerequisites and next steps
Bite-Sized Video Lessons
5-10 minute video lessons that fit into your busy schedule. Each lesson includes a practical action task you can complete in your actual business.
- • Short, focused video content
- • Written guides with screenshots
- • Real-world action tasks
AI-Powered Coaching
Ask BDM Coach is your personal AI tutor available 24/7. Get instant answers, personalized recommendations, and guidance specific to your business.
- • Instant answers to your questions
- • Context-aware recommendations
- • Trained on all Academy content
Progress Tracking
Track your learning journey with detailed progress metrics. See where you've been, where you're going, and celebrate your achievements along the way.
- • Visual progress dashboards
- • Completion streaks
- • Time spent tracking
Team Training
Assign learning tracks to your employees and monitor their progress. Build a skilled team that knows how to use your business systems effectively.
- • Assign tracks to staff
- • Monitor team progress
- • Training completion reports
Earn Certificates
Complete tracks to earn certificates that showcase your expertise. Download, share, and prove your skills to clients and employers.
- • Downloadable PDF certificates
- • Shareable achievements
- • Skill validation
The Six Phases of Business Mastery
Every entrepreneur's journey follows a natural progression. Our curriculum mirrors this with six distinct phases that take you from startup to scale-up.
Foundation
Vision & Planning
"Where am I going and how will I get there?"
Acquisition
Finding Customers
"How do I attract and capture leads?"
Conversion
Closing Sales
"How do I turn leads into paying customers?"
Delivery
Operations & Finance
"How do I deliver, get paid, and stay profitable?"
Retention
Customer Success
"How do I keep customers and get referrals?"
Scale
Growth & Systems
"How do I grow without burning out?"
All 18 Learning Tracks
Comprehensive training covering every aspect of running a successful small business.
Foundation - Vision & Planning
Getting Started with BDM Hub
Your essential introduction to BDM Hub. Learn navigation, quick wins, and how to use Ask BDM as your AI-powered coach.
How to Create a Business Plan
A practical guide to creating a comprehensive business plan including vision, market analysis, financials, and operations.
Business Model & Strategy
Define your business model, identify revenue streams, and create a strategic roadmap for intentional growth.
Acquisition - Finding Customers
Lead Generation Mastery
Build a lead generation machine with landing pages, lead magnets, chatbots, and multi-channel capture.
Email Marketing Excellence
Master email marketing with list building, campaigns, automation sequences, and advanced tactics.
Content Marketing & SEO
Create content that attracts customers and ranks in search engines with AI-powered writing.
Social Media & Content
Build your online presence with consistent social posting, scheduling, and engagement strategies.
Conversion - Closing Sales
CRM & Sales Mastery
Master CRM to manage contacts, track deals through pipelines, and never miss a follow-up.
Customer Communication
Enhance engagement with WhatsApp and Chatbot integration for automated yet personal conversations.
Sales Team Management
Manage sales teams with territories, performance tracking, commissions, and coaching.
Delivery - Operations & Finance
Financial Management
Take control of finances with invoicing, expense tracking, payments, and financial reporting.
Inventory & Stock Control
Optimize inventory with stock tracking, reorder alerts, and multi-location management.
Retail & Point of Sale
Master retail operations from POS transactions to stock management to staff scheduling.
Service Business Operations
Manage jobs, track time, handle payroll, and deliver projects profitably.
Team & Operations
Streamline operations with time tracking, roster management, and efficient workflows.
Retention - Customer Success
Customer Support Excellence
Build a support system that delights customers with ticket management, knowledge bases, and multi-channel support.
Community Building
Create engaged communities with membership sites, online courses, and recurring revenue models.
Scale - Growth & Systems
Analytics & Reporting
Turn data into insights with custom reports and dashboards for smarter decisions.
Automation & AI Mastery
Automate tasks, build workflows, and leverage AI throughout your business.
Business Systems
Create documented systems that let your business run without you.
Advanced Business Growth
Scale with advanced strategies combining multiple BDM Hub features.
Recommended Learning Journeys
Not sure where to start? Choose a path based on your business type.
Retail Business Owner
Shops, stores, physical retail
- 1 Getting Started with BDM Hub
- 2 How to Create a Business Plan
- 3 Retail & Point of Sale
- 4 Inventory & Stock Control
- 5 Financial Management
- 6 Customer Communication
Service Business Owner
Plumbers, consultants, agencies
- 1 Getting Started with BDM Hub
- 2 How to Create a Business Plan
- 3 CRM & Sales Mastery
- 4 Service Business Operations
- 5 Financial Management
- 6 Lead Generation Mastery
Online Business
E-commerce, digital products, courses
- 1 Getting Started with BDM Hub
- 2 How to Create a Business Plan
- 3 Lead Generation Mastery
- 4 Email Marketing Excellence
- 5 Content Marketing & SEO
- 6 Automation & AI Mastery
Growth-Stage Business
Established businesses ready to scale
- 1 Business Model & Strategy
- 2 Analytics & Reporting
- 3 Business Systems
- 4 Automation & AI Mastery
- 5 Sales Team Management
- 6 Advanced Business Growth
Meet Your AI-Powered Coach
Ask BDM Coach is your personal AI tutor, available 24/7 to answer questions, provide guidance, and help you apply what you learn to your real business.
Instant Answers
Get immediate help with any question about BDM Hub or business concepts.
Personalized Recommendations
Get suggestions tailored to your progress and business type.
Trained on All Content
The coach knows every lesson, track, and feature in BDM Academy.
How do I create my first invoice?
Great question! To create your first invoice in BDM Accounting:
- Go to Accounting → Invoices
- Click "New Invoice"
- Select your customer...
Want me to walk you through it step by step?
Download the Complete Curriculum Guide
Get our comprehensive PDF guide with all 18 learning tracks, recommended journeys for your business type, and the complete roadmap to business mastery.
- All 18 learning tracks detailed
- 6 phases of business mastery explained
- Recommended paths by business type
- Complete BDM Hub app coverage map
Get Your Free Copy
Enter your details and we'll send the curriculum guide straight to your inbox.
Start Your Learning Journey Today
Join thousands of South African entrepreneurs mastering their business skills with BDM Academy. 18 tracks, 60+ hours of content, all included with your BDM Hub subscription.
Questions? Ask our team at support@bdmhub.com
Christo
Business Direct Media
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